There's a very simple one-word question missed by almost all sales people: "Why?" In this interactive webinar, you will learn how to gain commitment more easily by conducting the early phases of the sale skillfully. Over-emphasis on closing can feel like a manipulative technique to the buyer and can strain the relationship. The key is to build the relationship throughout the sales process by appealing to buyer emotions and motives. Doing so will improve close ratios and lead to more successful sales.